Foundations of the company laid down by Samuel Fox Armitage.
C.1800’s
Victoria Stores
Nottingham’s Victoria Stores opens as a retail and grocery store supplying tea, coffee, cocoa, fruits, spices, chocolate, biscuits and many other provisions.
C.1901
Chicken Feed
Production of chicken feed commences.
C.1925
Armitage Mill Opens
Armitage Brothers moves to Colwick Industrial Estate, Nottingham - which is still the site of Armitage's Head Office today.
C.1960
Chicken Food Manufacturing Ceases
Chicken Food Manufacturing Ceases
Text: With the growth of other Armitage pet products the manufacturing of chicken feed ceases.
C.1963
Good Boy
Share capital of Good Boy Pet Foods is purchased.
C.1965
Choc Drops
Good Boy Choc Drops manufacturer starts at Colwick.
C.1976
Royal Warrant
Good Boy is granted the Royal Warrant as pet food manufacturer to Queen Elizabeth II.
C.1989
Wafcol
Wafcol dog food business is acquired by Armitage Pet Care.
C.2010
The Space Lobber
Launch of the amazing Good Boy Space Lobber dog toy.
C.2013
High Meat Treats Launched
A delicious range of high meat treats for dogs was launched
C.2014
Wild Bird
A brand new Wild Bird range is launched.
C.2017
16 Million
An amazing 16 million of Good Boy’s high meat treats sold in just one year!
C.2018
Nominated for ASDA’s Innovation Award
Armitage receives two nominations for Good Boy’s Meaty Treaty Chicken Variety Pack and Good Boy Meaty Complete Grain Free dog food.
C.2018
Website launches
Armitage launches a website revamp for www.wafcol.co.uk and Good Boy’s first ever website, www.goodboy.co.uk.
