We're proud of all our brands

We’ve got it covered when it comes to caring for pets and their every need. Learn more about our brands below…

Take a Walk in Our World

With over 50 years of experience, Good Boy knows just how important it is for your fur-family to enjoy oodles of playtime, a full tummy and lots of cuddles.

Dietary Sensitivity? Choose Wafcol

Wafcol has been at the heart of sensitive diets for over 40 years and has been specifically developed with a leading dermatologist to be sensitive on dogs’ digestive systems.

Food to chirp about!

Remember that birds need feeding all year round. We have a wide range of nuts, seeds, insects and treats to keep your birds chirping away.

Our Customers

We are proud to work with some of the UK's favourite retailers. Have a look at our partners to find your nearest Armitage supplier.