Here at Armitage Pet Care we cater for pets of all shapes and sizes. We know just how important pets are, so we want to spoil them just like we do our own!
With over 50 years of experience, Good Boy knows just how important it is for your fur-family to enjoy oodles of playtime, a full tummy and lots of cuddles.
Wafcol has been at the heart of sensitive diets for over 40 years and has been specifically developed with a leading dermatologist to be sensitive on dogs’ digestive systems.
We are proud to work with some of the UK's favourite retailers. Have a look at our partners to find your nearest Armitage supplier.
We strive to be the best team in pet, and our core values reflect this.
Foundations of the company laid down by Samuel Fox Armitage.
Nottingham’s Victoria Stores opens as a retail and grocery store supplying tea, coffee, cocoa, fruits, spices, chocolate, biscuits and many other provisions.
Production of chicken feed commences.
Armitage Brothers moves to Colwick Industrial Estate, Nottingham - which is still the site of Armitage's Head Office today.
Chicken Food Manufacturing Ceases
Text: With the growth of other Armitage pet products the manufacturing of chicken feed ceases.
Share capital of Good Boy Pet Foods is purchased.
Good Boy Choc Drops manufacturer starts at Colwick.
Good Boy is granted the Royal Warrant as pet food manufacturer to Queen Elizabeth II.
Wafcol dog food business is acquired by Armitage Pet Care.
Launch of the amazing Good Boy Space Lobber dog toy.
A delicious range of high meat treats for dogs was launched
A brand new Wild Bird range is launched.
An amazing 16 million of Good Boy’s high meat treats sold in just one year!
Armitage receives two nominations for Good Boy’s Meaty Treaty Chicken Variety Pack and Good Boy Meaty Complete Grain Free dog food.
Armitage launches a website revamp for www.wafcol.co.uk and Good Boy’s first ever website, www.goodboy.co.uk.
Armitage Pet Care receive accreditation from bsi. for ISO 14001 Environmental Management and ISO 9001 for Quality Management.