Mission Statement
Armitage Pet Care's mission is to offer a point of difference, by adding value to our customers as category champions, through innovation, brand strength, customer service and true consumer focus.
Our Company
Armitage Pet Care is the largest manufacturer and distributors of pet products and accessories in Europe, with over 200 years of expertise and many leading brands in our portfolio.
Armitage stay ahead of the competition by launching new and innovative products, based on extensive market research with pet owners. These products are branded consistently throughout, making them eye catching and encouraging brand loyalty.
Quality is our watchword – rigorous control of both raw materials and finished products ensure all products are manufactured to the most stringent standards. Combining state of the art technology with traditional skills, we are able to offer unrivalled flexibility and service.
At Armitage we pride ourselves in being a total ‘one-stop-shop’ in the key areas of pet accessories and food markets, and with our reliable, efficient and friendly approach we are committed to helping you meet your customer's needs.
Distribution
Armitage Pet Care have over 2,000 products, controlled by a sophisticated stock control system and a rapid distribution network servicing all parts of the globe.
Royal Warrant
The company was granted the royal warrant as pet food manufacturer to Queen Elizabeth II.
Ethical Statement
Armitage Pet care has ethics at its heart. We work hard to ensure our people, consumers (furry or otherwise), customers, and suppliers are treated fairly and that our products are produced to the highest standards.
Our suppliers are selected based on our strict ethical policies which include:
- Freedom of employment
- Safe & Hygienic working conditions
- No child labour
- Anti discrimination policies
We encourage all our suppliers to operate to the same ethical standards as we operate ourselves.
As a leading pet company, we actively promote responsible pet ownership engaging in regular dialogue with pet owners via our brands and through all modes of media, supported further through our membership of the industry's leading trade associations.
Armitage Pet care never force animals to eat or use any of our products.
We actively support local and national pet charities offering regular giveaways and sponsorship to organisations that share our passion for pets and their welfare.
Our employees are our strength and our culture is built on teamwork and empowerment. We provide equal opportunities and are committed to the principle of equality regardless of race, colour, ethnic or national origin, religious belief, sex, age or disability.
We take our environmental responsibilities very seriously, and actively encourage initiatives that help reduce our environmental impact both as a manufacturer and importer.
Armitage Pet care, for all your pet care needs
| Armitage Time-Line |