Expo Zoo Fair Trade

Expo Zoo

On June 7-9 2015 the next edition of Expo Zoo fair trade will be held at Paris Porte de Versailles – the unavoidable meeting place of the pet market professionals.

Armitage are registered in this new and welcoming edition which happens while the French market appeals more and more foreign professionals: By now, Expo Zoo has over 45% of international exhibitors.

So if you are heading there next year do drop by and see us and our fantastic products.

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Armitage Australia

BBC Radio Nottingham

Armitage Pet Care have been manufacturing a wide variety of Cat, Dog and Small Animal drops here in the UK for almost 50 years; offering a huge range of flavours, colours, sizes and packaging.

And now, having jumped through many hoops to obtain the AQIS (Australian Quarantine and Inspection Service) import permit, Armitage Australia is now up and running with Stuart Chamberlain at its helm. We are certainly off to a good start - at the very first trade show, PIAA Pet Expo in Sydney, our Good Girl Catnip drops received the Outstanding New Product Award in the cat category.

These incredibly popular drops make the ideal treat or reward for any cat and now with a whole new continent of cat owners to attract - the Good Girl Catnip Drops are sure to be a huge success!


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PATS Show 2014

BBC Radio Nottingham

Here at Armitage Pet Care, we are delighted with the success and response from exhibiting at the recent PATS Show, held in Harrogate.

This Trade Only event attracted a wide range of customers, buyers and many industry specialists; and it provided the perfect showcase for many new and exciting ranges of products.

Throughout the two show days; our Trade Sales Team had the opportunity to both meet up with customers and take a fantastic amount of orders too. The competition to win £200 of M&S vouchers drew a huge number of entries, and the free flyers we were giving away; well, literally 'flew' off the stand! A fantastic show, hard work but great fun; and looking forwards to doing it all again next year already!.

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Armitage Pet Care Continue to Grow

BBC Radio Nottingham

We are pleased to announce that Armitage Pet Care have made the East Midlands Top 200 Fastest growing companies, ranking in at number 27, up 7 places from last year. We are the only Pet business to make the list of the top 200.

The East Midlands Top 200 launched in 2013 and gives an insight into the performance of the East Midlands Business community and the health of the East Midlands Economy.

Paul Bousfield, CEO of Armitages says "We are excited to see that our business is climbing up the ranks and hopefully that growth will continue in the future."

Let's hope that next year we will be placed even further up in the East Midlands Top 200 Fastest Growing Companies.

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Search Dog Training

BBC Radio Nottingham

We recently received a visit from the Chairman of ALSAR Search Dogs Sussex to run a series of mock assessments with the dogs and handlers currently in training. The visit was very useful to the teams, helping to identify areas of strengths and weakness with some excellent feedback for all. We expect to put forward at least 3 of the dogs for a formal assessment later this year, forming an integral part of Nottinghamshire Search & Rescue Team.

We would like to thank Wafcol for their continued sponsorship donation which goes a long way to supporting the hard work and commitment shown by our dedicated team.

Hugo the Dobermann eager to get stuck into his dinner. Hugo is currently being dual-trained in both "Air Scenting" for missing people and also "Victim Recovery" for identifying possible crime scenes and buried human remains.

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Armitages on BBC Radio Nottingham

BBC Radio Nottingham

Listen to our very own Paul Bousfield on BBC Radio Nottingham talking about UK manufacturing and how Armitage Pet Care is leading the way in getting the UK employment back on track!

Give it a listen...

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Armitage Pet Care’s Steps on having a fun doggy day out on National Parks Week

Armitage's Doggy Day Out

From July 29th to August 4th it’s officially National Parks Week and we here at Armitage Pet Care thought what a great opportunity to get outside and have some fun with our dogs and provide some top tips and advice for a fun and safe day out with your dog.

Read full story here.

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Armitage Urge Dogs to Embrace National Picnic Week

life saving Collie cross

It’s officially National Picnic Week on the 17th-23rd June. A week for us to celebrate our Great British Picnic Heritage, great food, great drink, great friends and dodgy weather!

Nottinghamshire based Armitage Pet Care Say “Don’t let our dogs miss out!” and are encouraging you to get out with your four legged friends this week.

Lou Rix Product Manager at Armitage Pet Care says “National Picnic Week is a great thing to get the nations dogs involved in. We are encouraging all dog lovers to get together over the next week with their dog loving friends and get as many pooches enjoying a picnic as possible.” She continued “Getting more than a few dogs together can be a logistical nightmare, not to mention a messy affair. So we got all got our dogs together and gave it a go, hoping to give inspiration to the nation!”

Here are Armitages top 10 tips for the perfect doggy picnic!

  • Check the weather – if it’s not raining you are good to go.
  • Take lots of doggy goodies – dogs can be intolerant to a lot of the things we enjoy, especially chocolate, which can kill dogs. Use Good Boy safe Choc Drops for dogs instead.
  • Take lots of tennis balls – if your dogs are anything like ours they will disappear fast.
  • Save your arms – take a Good Boy Tennis Ball Thrower, it will take your dog longer to bring the ball back as well.
  • Make sure you take plenty of drinking water, otherwise you might find yourself fishing them out of the nearest lake.
  • Take a towel – see point 5.
  • Make sure you have enough grownups to look after the dogs and one is silly enough to entertain them whilst the rest of you scoff the food!
  • Play lots of fun games – piggy in the middle was fun for us but remember, it is supposed to be more fun for the dog than you!
  • Use paper crockery – if your dog runs off with them it will be less hassle.
  • Make sure your dogs are happy around other dogs. The last thing the Nation wants on National picnic week is a massive doggy rumble in the park!

Armitage have got lots of great products to make your doggy picnic go without a hitch. Visit www.armitages.co.uk for more information and support your local pet shop by paying them a visit.

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Chi the life saving Collie honoured for National Carers Week

life saving Collie cross

Five years ago Chi the collie had damaged back legs, a broken jaw and was only half an hour from being put to sleep. That was the moment that Phil Thomas from Aughton near Liverpool turned up and changed both of their lives forever.

Phil, an ex serviceman with diabetes, arthritis, PTSD and border line anxiety disorder was looking for a friend and a support, when he saw Chi and immediately related to him. He could not bare the thought of this ill treated dog losing his life and instead decided they would make perfect partners.

Not only did this union save Chi’s life but ultimately Phil’s also. When one night at home Phil’s blood sugar levels got low, his condition was serious. Chi understood the situation and pulled the emergency alarm, alerting an ambulance to come to Phil’s rescue.

This is not the only occasion on which Phil attributes his life to Chi, “a couple of years ago, my depression got really bad, I was in and out of hospital, Chi was always there for me, he really got me through it. If I didn’t have Chi I really don’t think I would be here today” said Phil.

Phil still struggles with his health on a day to day basis, he sees Chi as a genuine carer, he continued “I have tried to get Chi registered, he is with me almost 24/7 and being registered would make it much easier for him to get into buildings and other important places with me”

Phil & Chi do not let these problems stop them living life to the full together, as members of the companion dog club they travel all over the country and have won multiple trophies and rosettes together in the rescue classes.

On Chi’s other interests Phil says “he is tennis ball mad and he will run all day, especially on the beach! He is an amazing dog!”

Armitage Pet Care are saluting Chi during National Carers week. Paul Bousefield CEO of Armitage commented “When we heard Phil & Chi’s story it really touched everyone in the company, we could not ignore it and we had to do something for them The care and companionship Chi has shown to Phil is tremendous,” he continued “On learning of Chi’s favourite past times we thought it only too appropriate to send him a bucket full of tennis balls! Along with a few other goodies”

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Armitage Pet Care Looking To Honour Caring Dogs

Wafcol Crufts Team 2013

Do you know of or have a dog, that without it, their owner or the person who is reliant upon it would frankly struggle to survive?

Many people in the UK require carers, officially and unofficially, many heroes and heroines up and down the country give up their lives to meet the vital needs of loved ones. Unfortunately as humans we sometimes neglect our duty to our fellow humans, but the same cannot be said for canine kind. Show them a friend in need and they treat them as a friend indeed, often just being the vital friend that some lonely, ill or disabled people need. Bringing a quality of life that without them would not be possible.

Armitage would like to honour these pets in the coming month, whilst the nation appreciates its carers for national carers week on 10-16th June. If you know of or have one of these pets, share your story by sending it to mydoggiecarer@armitages.co.uk along with contact details and an image of the caring canine.

We would like to share some of these stories on our website, to show the UK what vital part our 4 legged friends play in bringing true happiness to peoples lives. To allow us to do this, please send in your story by Wednesday 5th June 2013.

For Terms and Conditions please click here

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New Christmas TradeStore Available Now

Wafcol Crufts Team 2013

The brand new issue of Christmas Tradestore form Armitage Pet Care is available now showcasing the Christmas 2013 range of stockings, treats, chews and toys. This year the range has whole new look and feel with a fantastic fun new design.

To receive your copy call 0844 375 7001 or email sales@armitages.co.uk

Download a copy here

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Wafcol Agility Team win final at Crufts 2013

Wafcol Crufts Team 2013

The Derbyshire team have won the Crufts team final for medium sized dogs. The team was Angela Sallis with Ollie, Graham Burgess with Demi, Leanne Alder with Freddie and Anne Holt with Moss. It was a very exciting final with some very fast dogs but in the end it came down to accuracy. Team Captain, Angela, commented 'We have all worked very hard for this and it is lovely to win. There is a lot of pressure in a team event not to let the other team members down but is very exciting to compete in and the dogs love it.' To watch their run click here...

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Our latest news stories

Expo Zoo Armitage Australia PATS Show 2014 Armitage Pet Care Continue to Grow Search Dog Training Armitages on BBC Radio Nottingham Armitage Pet Care's Steps on having a fun doggy day out on National Parks Week Armitage Urge Dogs to Embrace National Picnic Week Chi the life saving Collie honoured for National Carers Week Armitage Pet Care Looking To Honour Caring Dogs New Christmas TradeStore Available Now Wafcol Agility Team win final at Crufts 2013

Our older news stories

Pinxton Move 2012 Christmas Photographic Competition Wilton Agility Show New TradeStore - Available Now Armitage Pet Care's Steps on having a fun doggy day out on National Parks Week Good Boy Sporting Meerkat is Lucky Mascot for Great British Gold Good Boy Sporting Meerkat Cheers on Team GB! Good Boy Dog Model winner on BBC radio The Animal is back! Nottinghamshire Business of the Year awards 2012 Armitage Go For Gold! Spring/Summer TradeStore Available Now! Final Golden Ticket Found! Taking on China Second Chance Rescue Donation Armitages Pet Care on BBC Radio 4 Christmas Photographic winners announced

Our archived news stories

Wafcol Golden Tickets Found in All Corners of the UK Third Golden Ticket Found in Bonnie Scotland Christmas Photographic Competition Can you help find Brook? Second Golden Ticket Found! Plenty more fish in the Wafcol bowl! Autumn/Winter TradeStore Available Now! Armitages Sponsor Companion Dog Show First Golden Ticket Found! Win a years supply of Wafcol! Rotastak – Interior design with a difference – as seen on TV! Good Boy Space Lobber - As Seen On TV! New Tradestore Catalogue & Competition Aid for starving birds BBC Feature Armitage & Space Lobber Wafcol website re-launch Bella Continues Her Winning Streak Bella Is Best In Show First Tradestore Catalogue launched Armitage Pet Care supports Battersea The new meerkat manor Dogs and chocolate – A deadly combination Jones goes to the dogs ahead of Cambrian Rally Armitage feature in Nottingham Evening Post Easter Treats Head to Afghanistan Good Boy The Safe Choc for Dogs Armitage - Investors In People 25 Years With Armitage