The UK’s leading independent Pet Company Armitage Pet Care in the forefront of exporting British Manufacturing to the world.Back to top
Thank you to everyone that came and visited our stand at Interzoo!
The show has been a great success for us and such a good opportunity to meet existing customers and new prospects.
See you again in 2018!Back to top
We were delighted to welcome our customers from Japan, Taiwan and China, together with our Australian colleagues at our factory in Nottingham.Back to top
At Armitage Pet Care based in Nottingham, we have kindly donated over 200 Good Boy Dog Choc Easter Eggs to the Dog's Trust Rehoming Centre based nearby in Loughborough.
"We are delighted to donate our Good Boy Dog Choc Easter Eggs treat to the Dog's Trust this Easter, of which we are proud to support a locally based charity. Each year the Dog's Trust cares for around 16,000 dogs at their Rehoming Centres and they ensure that no healthy dog is ever destroyed." Product Manager, Sam Cooper.
Unlike many other brands, Good Boy Choc does not contain Cocoa and is a perfectly safe and tasty treat for dogs. We've been producing dog-safe choc in the UK for over 50 years and sell over 2 billion choc drops a year. Which means owners can trust Good Boy completely, as a reward for good behaviour, a birthday treat, an Easter indulgence, or simply as a way to say 'thank you for being my best friend'. For more information about Good Boy Choc please visit www.safechocfordogs.co.uk or you can find us on facebook (Good Boy) and twitter (@armitagegoodboy)Back to top
This year's Crufts Best in Show Champion, a West Highland White Terrier called Burneze Geordie girll (Devon) is fed on our amazing Wafcol Salmon & Potato! Marie, Devon's owner has been feeding our food for the last 7 years and always recommends it! Visit www.wafcol.co.uk to find out more"
Names From the left side:
CEO - Mr.Takuma Fukuda. Sales Manager - Mr.Yasuhisa Nishida. COO - Mr. Hiroyuki Enokida and Stuart Chamberlain.
Armitage Pet Care will be present at InterPets Asia Pacific in Tokyo on March 31 through to April 03, 2016. Interpets, the International Fair for a Better Life with Pets, has shown tremendous growth since its debut in 2011, serving the 2nd largest pet market in the world.
Contact Stuart Chamberlain, Managing Director of Armitage Australia Pty Ltd at email@example.com for further information on Armitage products in the region.Back to top
Gathering of the Global Pet Supplies Market in the Exhibition Centre Nuremberg, 26 – 29 May 2016 At the world's biggest trade fair for the international pet industry, manufacturers, wholesalers and service providers from over 60 countries present products for pets and innovative pet supplies. This makes the world-leading Interzoo a key source of inspiration for the international pet industry. Trade visitors to Nuremberg get a global market overview of the latest pet food products, grooming aids and accessories for four-legged pets, birds, ornamental fish and terrarium animals.
Armitage will be there this year showing off their great range of pet products. Visit us on stand 9-603a (in the British Pavilion, near one of the entrances)Back to top
Stuart and Mimmo of Armitage Australia continue to make great strides in introducing Armitage Pet Care products in Asia. Taiwan Bonvies have recently been appointed as distributors in Taiwan, with a particular focus on Good Boy choc drops and Wafcol dog food.Back to top
The great new Rotastak Small Animal Home Zone range is designed to mimic your pets home in the wild; with tunnels, burrows and living areas.
In addition to the main homes; there are loads of accessories and extra tubing available – so you can link multiple homes together and create your very own Home Zone world! Just look at this video for some great ideas and get creative! What will you build?
A very Merry Christmas to you all from Armitage Pet Care.Back to top
Congratulations to all staff members who have contributed towards Christmas jumper day and Ruth's charity raffle. We have raised £147 for charity which all goes to Text Santa who are helping Macmillan Cancer Support, Make-A-Wish UK and Save the Children.
A very Merry Christmas to you all from Armitage Pet Care.Back to top
Christmas for pets is now also available at MaxiZoo stores in Italy and Denmark
Mr. Kim Yong Min (CEO of Valvet), Stuart Chamberlain (Armitage Australia) Mr. Mimmo Zagarelos (New Sales Armitage Australia) were joined by Paul Bousfield (CEO of Armitage Pet Care) at launch of Good Boy choc drops at K-Pet in South Korea
It's not just Queen's corgis that enjoy Good Boy choc drops, their South Korean cousins like them too!
There was a lot of interest in choc drops from the consumers
Mr. Kim Yong Min (CEO of Valvet) and Stuart Chamberlain (Armitage Australia) at the Valvet stand introducing choc drops to South Korean customers
If you live in France and want to test and review Clean Green Dog Loo, please register at http://www.consoanimo.com/test/clean-green-dog-loo#.VjiMSbfhDmg for your chance to receive a free one
Armitage at PIAA Trade Show at Gold Coast, Australia
Musti ja Mirri's own label Coucou! milk and catnip drops are proving a great success with cat owners in Finland and Sweden. With cute packaging and Armitage product, that's hardly a surprise!
Valvet has been appointed as the sole distributor of Good Boy in South Korea and choc drops will be launched in November at the K-Pets Show.
Mr. Kim Yong Min (CEO of Valvet), Stuart Chamberlain (Armitage Australia) Mr. Mimmo Zagarelos (New Sales Armitage Australia)
PATS Telford is this weekend (27th & 28th September 2015) and Armitage are proud to exhibiting with a great new look Rotastak range and our range of fantastic deli treats. Come and see us in Hall 1 Stand F31 and say hello to our friendly sales team.
Armitage Pet Care has launched a new mobile friendly website for its Wafcol brand of sensitive dog food.
In addition to offering key information on the product ranges available, wafcol.co.uk includes a dedicated page of real-life success stories from owners of dogs whose health has been improved by eating the specially formulated sensitive food. Customers' own photos add authenticity and strengthen the sense of loyalty around the brand.
The new site moves away from simple brochure-style content, with a user-friendly design and greater emphasis on blogs and testimonials. A modern look and feel brings Wafcol's 80 year heritage right up to date, while clear links to the brand's social media profiles helps to bring online communities together.
Adam Jaggar, sales and marketing director at Armitage, commented: "There's a simple reason Wafcol has remained so popular with British pet owners - because it really does change dogs' lives.
"With this in mind, we wanted to provide an online platform where dog owners can find everything they need to know about Wafcol, from our company history to the high quality ingredients used in our products. We also wanted to give our incredible Wafcol dogs (and their 2 legged friends) the opportunity to share their success stories, to provide hope to dog owners out there in similar predicaments."
For more information, visit www.wafcol.co.uk
From 7 – 9 June, members of Armitage's Export department visited the trade fair ExpoZoo in Paris. Since its first exhibition in 1979 Expozoo has attracted over 19,000 visitors from 45 countries, all keen to show off and discover new products.
Mel and Neli were keen to practice their (admittedly rusty!) French and showcase Armitage's oldest and loved product: our Choc Drops, completely safe chocolate for dogs, as well as our Christmas range. Christmas in France has not traditionally been as large an event as it is in the UK, but it's very quickly growing in popularity, and the novelty of Advent calendars and treats for pets went down a real treat.
While Expozoo's human visitors loved the brightly designed Christmas products, there was only one thing on the minds of the many weird and wonderful dogs that attended: how to get their paws on more choc! "Monsieur, s'il vous plait, I want some more!"
Yes, we've been producing the dog safe choc drops for half-a century; and generations of dog owners have used and trusted our famous drops for training and rewarding their best friend.
It all started when Armitage purchased Good Boy Pet Foods Ltd; and the drops were developed to be a 'dog safe' alternative; being low in fat and vitamin enriched. In 1965 production started in the purpose-built Good Boy Factory at Colwick and has continued ever since; we now make over 2 billion drops a year and the range includes Sugar-Free, Yoghurt and Milk drops as well as the original choc drops.
In April 1967 Queen Mother was photographed in a taxi, coming home from hospital with Choc Drops on the front of 4 national newspapers; and this led to a huge surge in sales and a flurry of exciting marketing activity. 1976 was a proud year for the company; as Armitage was awarded the Royal Warrant as Pet Food Manufacturer to Queen Elizabeth II.
Look out in the shops for some exciting offers and the eye-catching choc display stand!
Last night Armitage Pet Care were on Channel 4's Food Unwrapped talking about what makes Choc Drops dog safe.
Adam Jaggar, Sales and Marketing Director said "it was a great opportunity for the public to see what goes in our choc drops and for them to know that it is completely safe for their dogs to eat and won't poison them like human choc does".
Human Chocolate contains Theobromine, a naturally occurring compound found in the cocoa bean, and it is this that is poisonous to dogs. Figures from the Veterinary Poisons Information Service show that vets across the UK reported 568 cases of chocolate poisoning in dogs in 2014; a statistic that we are hoping will not increase this year.
You can catch up with this episode on 4 on demand (www.channel4.com/programmes/food-unwrapped) ……and for more information about Good Boy Choc please visit www.safechocfordogs.co.uk or you can find us on facebook (Good Boy) and twitter (@armitagegoodboy)
On June 7-9 2015 the next edition of Expo Zoo fair trade will be held at Paris Porte de Versailles – the unavoidable meeting place of the pet market professionals.
Armitage are registered in this new and welcoming edition which happens while the French market appeals more and more foreign professionals: By now, Expo Zoo has over 45% of international exhibitors.
So if you are heading there next year do drop by and see us at stand F10.
Armitage Pet Care have been manufacturing a wide variety of Cat, Dog and Small Animal drops here in the UK for almost 50 years; offering a huge range of flavours, colours, sizes and packaging.
And now, having jumped through many hoops to obtain the AQIS (Australian Quarantine and Inspection Service) import permit, Armitage Australia is now up and running with Stuart Chamberlain at its helm. We are certainly off to a good start - at the very first trade show, PIAA Pet Expo in Sydney, our Good Girl Catnip drops received the Outstanding New Product Award in the cat category.
These incredibly popular drops make the ideal treat or reward for any cat and now with a whole new continent of cat owners to attract - the Good Girl Catnip Drops are sure to be a huge success!